Trimble is a leading entity in the field of advanced location-based services across a variety of industries, the largest of those being agriculture, engineering and construction, transportation and wireless communication frameworks. Their patent portfolio boasts over 1,100 major solution based patents for their massive client database spanning across 150 countries.
Trimble was in need of an aesthetic overhaul for their marketing assets. Previous landing pages were unattractive and clunky. While they provided valuable insights to their audience, the structure of the marketing elements was quite outdated and was not mobile responsive.
We worked very closely with both the team at Trimble and with our creative partners ClearPH in St Petersburg, Florida. Collectively we delivered a dynamic and sustainable strategy, leading to ongoing success well beyond the initial campaign deployment.
We began by building an army of new landing pages for Trimble based on the design ClearPH provided, which targeted specific traffic and referral types for lead conversion. Trimble’s ideal audience is a very niche group, which warranted a unique and innovative experience.
Knowing the obstacles surrounding a finite targeted audience, we reformatted the user experience for both the landing pages and email campaign templates. By updating their visual aesthetic to be much more viewer friendly, we more effectively converted subscribers into loyal brand advocates.