3 Personality Tests & 5 Benefits in Relation to Marketing

By November 13, 2018 Insights, Marketing
marketing agency, two men talking behind a computer

How well do you know yourself? As implicit and obvious as the answer to this question may seem initially, you may be surprised by how much of a mystery you are to yourself. The individual is the ultimate minority. We are all beautifully unique from each other.

Here at Outspoke, we believe it’s essential to know who you are so you can relate to other people. Find out what you’re good at. Identify parts of yourself that could use some refining. Then you can leverage those things to be useful as you navigate life and work. What are some of your options?

Personality Tests

 

Myers-Briggs Type Indicator

Myers-Briggs Types

Myers-Briggs Types

 

The Myers-Briggs Type Indicator is an extremely popular personality indicator. Developed by Katharine Cook Briggs and her daughter Isabel Briggs Myers, MBTI is based upon the conceptual theory proposed by psychologist Carl Jung. Jung’s theories were rooted in four cognitive functions (thinking, feeling, sensation, and intuition). This birthed the four-letter acronyms that many personality tests are based on.

 

Big Five Personality Traits

5 Way Fist Bump

 

The Big Five Personality traits are another popular way to measure an individual’s personality make-up. Each of the five traits can be broken down into two additional aspects. The labels are as follows: Openness to Experience (Openness and Intellect), Conscientiousness (Industriousness and Orderliness), Extraversion (Enthusiasm and Assertiveness), Agreeableness (Compassion and Politeness), and Neuroticism (Volatility and Withdrawal). Ernest Tupes and Raymond Christal advanced this model in 1961. Go here for a great personality test based on the Big 5.

 

16Personalities

Sixteen

There are many different types of personality tests. Here at Outpoke, we have used the 16Personalities questionnaire to identify each of our personalities.

The folks over at 16Personalities have developed a free test that you can take to find out who you are and why you do what you do. Their test is based upon the principles of both the Myers-Briggs and Big Five personality indicators.

With over 148 million tests taken, 16Personalities has been able to develop a way for people to get to know themselves in a more in-depth manner. Once you have taken the test, they also offer a myriad of further information and tools for members in The Academy.

 

Benefits

  • Self-discovery
    Once we know ourselves, we can get to know others. Part of understanding someone else involves knowing yourself. How would you react in their situation? What would you do differently? Once we know other people, we can communicate in a more honest and transparent way.

 

  • Authenticity
    People can usually tell when you’re not being completely honest with them. Genuine conversations with others are highly valued in the Digital Marketing landscape. This is why tools like Buyer Personas are so valuable to marketers. They help you to relate to customers in a more authentic way.

 

  • Strengths & Weaknesses
    Identifying what you excel at versus what you could improve upon can be extremely helpful. Obviously, not every personality description is going to be 100% accurate. However, knowing what you bring to the table can help you immensely.

 

  • Team Dynamic
    The best teams aren’t full of the same kinds of people. Different team players should compliment each other well. One members weaknesses should be mitigated by other teammate’s strengths and vice versa.

 

  • It’s Fun!
    Have fun with this stuff. Taking a personality test can help a team of coworkers bond with one another. Compare results and see if you agree. Point out each others idiosyncrasies and how you may differ within your personality type.

Inbound Marketing

Being “Inbound” is all about putting yourself in the customer’s shoes. It’s about being able to relate to them and solve their specific problems. Personality assessments not only help with an Inbound Marketing strategy, they are also beneficial to creating a healthy team dynamic and company culture.

That’s another big reason we value these tests here at Outspoke. Knowing what kind of people we are help us to relate to one another and work in a more helpful and beneficial way. Consider doing some self examination, you’ll be surprised how much you’ll benefit from it.